Seeing the big picture

To gain a full understanding of the new world Canadian producers are operating in, we conducted a series of seven Town Hall meetings from Vancouver to Halifax and heard from more than 100 member companies about the practical challenges and opportunities they see in front of them.

We debated on conference calls, gathered around boardroom tables, and toiled on task force groups – all to harvest every single ounce of expertise and thoughtfulness to develop our comprehensive 12-point recommendation plan for updating the system.